HOW CAN we Create aSpirational Product imAgery while furthEring brand identity?
First Lite Shed Hunt
Capture lifestyle brand Imagery for First Lite focusing on the release of the new Flashstorm Jacket, telling the design story as a lightweight, packable shell for afternoon mountain thunderstorms. Ensuring the imagery was in line with brand guidelines, keeping a cohesive visual identity across all marketing materials.
Client: First Lite ( Technical Hunting Apparel )
Brand Challenge: Showcasing technical innovation in apparel and building brand loyalty.
Role: Director, Creative Strategy, Photographer
Collaborated With: Brand Producer, Senior Photographer, Brand Ambassador
